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Fashion Is Spinach, by Elizabeth Hawes
Fee Download Fashion Is Spinach, by Elizabeth Hawes
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I, Elizabeth Hawes, have sold, stolen, and designed clothes in Paris. I have reported on Paris fashions for newspapers and magazines and department stores., and I've worked with American buyers in Europe.
- Sales Rank: #120015 in Audible
- Published on: 2015-12-23
- Format: Unabridged
- Original language: English
- Running time: 765 minutes
Most helpful customer reviews
4 of 4 people found the following review helpful.
Unconventional & Irreverent
By C. Henig
Elizabeth Hawes is certainly one of the few fashion designers who gave up fashion to become a union organiser and factory worker during WW2. This book tells of her beginnings in fashion, sketching dresses shown at the great houses so they could be knocked-off for the mass market. She went on to design practical clothes for practical women. I read a biography of her after I finished this book and found her remarkable. She understood the finances of making clothes as well as the fairy tale of fashion design. A good book to include for anyone who has an interest in the development of the American fashion industry.
2 of 2 people found the following review helpful.
A fortunate revival of a forgotten gem
By ObsessiveReader
I had come across this book in the Fashion Institute Library, years ago, and was taken by its contemporary tone - Hawes wrote beautifully and I wanted to read the entire book but I wasn't a student there and didn't have borrowing privileges. Fast forward to years later, and the NYT Sunday Styles section when the book was mentioned, and the 'Net where I was able to download a copy immediately.
The book is a must-read for an understanding of the American clothing business. It's also a fascinating look at what was going on in the States just before WWII in the lives of women. In a male-dominated industry even today, Hawes built a name for herself and succeeded where so many fail, year after year. Thanks again to the inter webs I was able to look at Hawes clothes: they are beautiful, edgy, and would work today.
In addition to being a wonderful designer who understood her customer perfectly, Hawes writes like a dream: the prose, like her designs, is neither quaint nor dated.
The one bone to pick I have with her thesis, was about the vast difference between the woman who could afford to have clothes made for her, and everybody else stuck with mass production: Hawes insisted quite rightly that the housewives, working women and those who had to buy department store clothing were poorly dressed and had almost no choice or quality. This discounts the fact that at that point, home sewing was very prevalent: I read a figure that 90% of households had a sewing machine as of the 1920s. Even if a woman did not make her own clothes, she might purchase a department store dress and 'fix' it: if she didn't have the machine or the skill, her mother, sister, friend, or a neighborhood tailor or seamstress might fix the dress for a small sum. Home sewing is much less common today. But this is a quibble: Hawes was a beautiful designer, a smart businesswoman with international experience, a wonderful writer, and this book is a pleasure to read.
Here's a business idea for anybody interested: re-issue the fashions of Elizabeth Hawes, Claire McCardell and Bonnie Cashin. It's time.
2 of 2 people found the following review helpful.
Great book, Kindle stumble
By A. Lovett
This book pulls no punches. Elizabeth Hawes tackles Paris, Seventh Avenue, and her struggle to make it as an American designer at a time when all fashion was thought to originate across the Atlantic. Hugely entertaining, and thought-provoking as she as she condemns badly designed, badly sewn, mass-produced "fashion."
The only quibble i had was with the Kindle edition. Kindle does not do well on charts and graphs or italics. The text was full of strange characters and garbled paragraphs. Buy this book, but buy it printed on paper!
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