Download Ebook The Lean Explainer Video: A Video Production Handbook for Startups and Entrepreneurs, by Dan Englander
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The Lean Explainer Video: A Video Production Handbook for Startups and Entrepreneurs, by Dan Englander
Download Ebook The Lean Explainer Video: A Video Production Handbook for Startups and Entrepreneurs, by Dan Englander
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Startups have made $50 million in a few days by adding a homepage explainer video.
That said, not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience.
If you're a founder, an entrepreneur, a marketer, or a related role, how do you create a memorable explainer video? How do you ensure it converts? How do you determine your budget and quality level? How do you pick the right technique? How do you select the right producer?
As the first employee and senior account manager at New York animation studio IdeaRocket, Dan Englander managed productions for Venmo, Electronic Arts, and many Fortune 500s. From his experiences he lays out a step-by-step blueprint for creating an effective explainer, from strategy to completion.
The Lean Explainer Video is the ultimate production handbook for busy startups and entrepreneurs. It will show you how to create a high-converting video in a cost-effective way.
Learn how to:
- Develop your message: Go through the 20-question discovery process to build the foundation for a powerful script
- Achieve the right balance between quality and cost: Get the highest production value for your investment.
- Find the right producer: Understand the considerations most companies don't know when they enter the marketplace.
- Create a high-quality and low-cost voice-over: Cast and delegate effectively on top artist networks
- Leverage whiteboard animation: Get the most out of this highly educational technique.
Video projects are too time-consuming and costly to screw up. By applying The Lean Explainer Video, you'll have peace of mind during your production process. More importantly, your video will be many times stronger.
- Sales Rank: #116006 in Audible
- Published on: 2015-12-17
- Format: Unabridged
- Original language: English
- Running time: 74 minutes
Most helpful customer reviews
2 of 2 people found the following review helpful.
Brings much-welcomed structure to getting to a good explainer video
By Wilbur S
Can anyone argue the power of explainer videos? When I first started seeing these things I immediately recognized their utility. They've grown in popularity, and in my opinion, the cleanest and most effective landing pages involve them, especially for startups. I appreciate a manual for their production. It's not a trivial task, you want to get it right the first time, and you don't want to squander your money. This book brings some much-welcomed structure to the approach, and it comes at a good time as I become involved in these efforts at my company.
2 of 2 people found the following review helpful.
An Effective Strategic Framework for Creating Explainer Videos
By AJ
Regardless of what type of business you are in, whether you are an online entrepreneur or a brick and mortar business person, you'll get value out of this book. Why? All businesses have an online presence and eMarketing with effective explainer videos is vitally important. This book does a great job providing and explaining a strategic framework for effective explainer videos...a gem of a book.
1 of 1 people found the following review helpful.
Everything you need to know about explainers
By Shay
I downloaded this one in conjunction with the author's other book on video marketing. It's a great manual on approaching an explainer video project, which is a big investment for many startups. It answered almost all of my questions. It stays away from the homemade or DYI approach, which I had hoped to learn more about. Otherwise, it was helpful knowledge to have before approaching a producer.
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