Free PDF Don't Go Viral: The Video Marketing Growth Path for Startups and Entrepreneurs, by Dan Englander
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Don't Go Viral: The Video Marketing Growth Path for Startups and Entrepreneurs, by Dan Englander
Free PDF Don't Go Viral: The Video Marketing Growth Path for Startups and Entrepreneurs, by Dan Englander
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Marketing gurus everywhere are telling you to invest in video.
You might be tempted to rush into production or launch a hasty campaign, but not so fast! You probably have a limited budget, and the stakes are too high to overspend on mediocre content.
So if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more.
As the first employee and senior account manager at the New York animation studio IdeaRocket, Dan Englander worked with Venmo, Electronic Arts, and many Fortune 500s. From his experiences, he lays out a step-by-step blueprint for achieving results from video marketing.
Don't Go Viral will teach you to rethink and leverage the most powerful marketing medium.
Learn how to:
- Find target ROI: Use a 5-step process. Know what you hope to gain before spending money.
- Model your results: Review relevant case studies and plan for success.
- Win with YouTube: Develop the right expectations and strategy for the largest video network. Learn the nuanced approach used by advanced marketers.
- Fit video marketing into your funnel: Avoid squandering your video's power. Show it to the right audience at the right time.
- Apply distribution strategies, tools, and hacks: Access a library of specific methods for increasing your conversions, sales, and audience.
Video can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy. Don't Go Viral will start you on the right path.
- Sales Rank: #115720 in Audible
- Published on: 2015-12-18
- Format: Unabridged
- Original language: English
- Running time: 104 minutes
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great book to get started with marketing videos
By Amazon Customer
Dan does a good job with this book in introducing you to the reasons and tasks you need when you want to create your own marketing video. As the world changes and younger customers move to video versus text all of us have to start thinking about all of the channels available. This book will get you started.
0 of 0 people found the following review helpful.
I had always been aware of the utility of videos ...
By Wilbur S
I had always been aware of the utility of videos in creating a positive interpretation of a product or service from my own experiences watching them. Now that I'm involved with a startup of my own, I have to think about how to actually execute on a quality video marketing approach without expensively spinning my wheels with experimentation and uneducated forays. I appreciate the structure this book brings for me to get on track with video for getting my company out there.
0 of 0 people found the following review helpful.
Another Good Read by Dan Englander
By AJ
Video eMarketing was the future and is the now for marketers and just about every business. This is a really good read on how to approach video marketing in a methodical way. Dan, as usual does a great job talking about all of the important aspects one should consider before launching an eMarketing campaign.
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