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No-Fail Retail: Merchandising Techniques for Stores, by Regina Blessa
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This book presents a practical approach to ensuring your retail store’s success with consumers.
It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.
Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.
Learn how to:
• pick the best location to locate a store;
• make your exterior design inviting;
• set up an ideal atmosphere for purchasing;
• understand about gondola arrangement and planograms;
• analyze your customers
• conduct different types of promotions.
- Sales Rank: #357820 in eBooks
- Published on: 2015-12-29
- Released on: 2015-12-29
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Easy to understand.
By Alvaro
I never had enough time to learn about merchandising techniques.
I thought were difficult to apply on my store.
Now I finally understood easily all about it. I loved and recommend this book.
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