Download PDF Be More Popular: Culture-Building for Startups, by Lee Schneider
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Be More Popular: Culture-Building for Startups, by Lee Schneider
Download PDF Be More Popular: Culture-Building for Startups, by Lee Schneider
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The world's most successful startups all share one quality: Their journey to becoming known by many people started with being known by a passionate few. In this book you'll learn how to recognize and grow your startup culture, when to take the steps you need to grow your community, what engagement tools and techniques build community, and how to combine your culture and community into an engine to attract and retain users. You will learn the secrets of connecting with early adopters who later become your most devoted customers.
Part one of the book is foundational, clarifying the concepts you need to recognize, develop, and spread your company culture. Part two is a step-by-step guide to turning your first hundred users into a thousand true fans.
- Sales Rank: #167275 in Audible
- Published on: 2015-12-08
- Format: Unabridged
- Original language: English
- Running time: 130 minutes
Most helpful customer reviews
1 of 1 people found the following review helpful.
Really valuable for business at any stage of growth
By Michele Christensen
This book provides a huge value. The author covers the concept of culture for start ups, which may seem vague or hard to understand but he makes it concrete. It's a great book for any business whether you are a start up or a well-established organization. One of the most valuable points I got is that your business will have a culture whether you are intentional about it or not. What do you want to convey? What kind of values do you want your customers to know about you? I love that he teaches not only the big picture about culture - what it is, why it's important, and how people know what your culture is but he also teaches the details. In the details, he teaches how to define your culture, how to spread it and how to work by it and attract customers that share it. He even shares specific tools to use to gather data about customer behavior and preferences.
1 of 1 people found the following review helpful.
Don't forget about the culture (I did)
By Richard Hopen
Very interesting approach for an early stage startup. The irony for me is that when I launched my mission-based business, I got so swept up in the mechanics of setting up the site (blog, videos, sm marketing) and how to grow it, that I lost sight of what I was trying to accomplish. Lee's idea of building a culture around my business makes perfect sense. The culture will reflect my passion of the business and will be reflected in all aspects of the business. And that is something no one can copy. And it also ties together nicely with what I've learned selling services to Fortune 100 companies -- people trust me when I'm being transparent and passionate about what I'm selling.
1 of 1 people found the following review helpful.
A must-read for every start-up wanting to make a big impact!
By Charlotta A
This book initially reminded me of Tribes - Why we need you to lead us by Seth Godin. The difference is that Be More Popular by Lee Schneider is specifically targeted towards entrepreneurs AND best of all, it shows you how to do it, step by step, on a very practical level. The combination of deep insights and know-how together with suggestions of platforms, formats and structures makes this book an absolute must-read for any budding entrepreneur and start-up with big dreams. It's also highly applicable for small businesses ready to step up the game. I was frankly astounded at the amount of relevant and useful information you get for this low price. A must read!
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