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How important is social media to the success of your books?
That's a loaded question.
It's sort of like asking, are you a "glass is half full" or a "glass is half empty" type of person? If you're a "glass is half full" type, you're going to scream, "Damn right! You have to be on social media, because that's where the people are." If you're a "glass is half empty" type, you're going to whine and moan, "What's the point? I sell my books on Amazon, Barnes & Noble, and iBooks, not on Facebook and Twitter."
You probably see where I'm going with this.
Authors are divided on the need for social media, its uses, and its outcomes. Some writers will tell you they couldn't have gotten where they are without it; others will say, "Why bother?" or, "Hey!,I tried it, and it didn't make any diff. My sales stayed the same."
I'm going to try not to take sides here. My goal is to give you the information you need to implement social media in your writing business should you choose to do so.
My primary focus is going to be on Facebook, Twitter, and Pinterest because they are the three powerhouses behind social media today. Facebook and Twitter get more of the space because they are the social media sites everybody goes to. Pinterest gets a bigger mention because it is the one most authors say actually works best.
Does that mean you need to use all three? Or that you should focus exclusively on Pinterest because it's what works best for most authors? No. It means you should start out slow. Pick one or two social media platforms, and spend 10 or 15 minutes on them two or three days a week.
- Sales Rank: #139813 in Audible
- Published on: 2015-12-03
- Format: Unabridged
- Original language: English
- Running time: 100 minutes
Most helpful customer reviews
1 of 1 people found the following review helpful.
A so-so book on a so-so difficult topic
By Amazon Customer
This book is more of an introductory tutorial on social media types, rather than a summary of how book authors are using the different media forms. Most of the book is a basic tutorial on the different types of social media, how to fill out your account details, and how to make posts on Twitter and Facebook, etc. – really routine, dry stuff.
I think the book topic is a difficult one, because it talks about so many different social media forms – how much depth can you talk about when you're discussing 10 different forms of social media? As a consequence, the book is lightweight, definitely.
For me, one strong point of the book was talking about YouTube videos - here the author actually said something quite practical when he gave a template of how many seconds should be devoted to different kinds of topics when you make a YouTube video. First 10 seconds on this, next 30 seconds on this, and the next two minutes on that.
Another strong point was when he talked about his personal experience updating and resurrecting underperforming books. But as I recollect, none of his remedial activities involved social media – instead it was to update the content, replace covers, change titles, etc.
Honestly I can't think of many people that I could recommend this book to, because I can't really think of an identifiable market segment for the material in the book.
1 of 1 people found the following review helpful.
Need advice on how to market your books?! Read on!
By Mark Sabadasz
As a starting author, this book has revealed A LOT of information to me that I didn't know about. What is even better, I got the book while it was on free promotion.
Author talks about number of social media. Mainly, how to market your books there, what to do, what to avoid, which groups of people and their age groups are present and much more.
He then also talks about how to revive your books, when they do not sell well. Nothing cutting edge or behind the scenes, but still very helpful, I will definitely try some of the techniques.
I could go without the fact that every comparison in the book had something to do with collecting baseball cards, but hey, everyone's got a hobby or area of expertise!
I can definitely recommend this book for authors that are starting out (like me) and for anyone who's interested in this topic. I found the writing good, easy to understand and - as you might have already figured out from the rest of my review - full of information!
All in all, one happy customer here!
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