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Congratulations! You’ve decided to work for yourself. And it’s pretty awesome. Not only are you doing what you love, but you get to work wherever you want, whenever you want. You’re floating on a cloud of endorphins, puppies and rainbows! And then, like the morning after too many glasses of Cabernet, it hits you: You have a great idea and you’re really good at what you do but you have no flipping idea how to attract attention, buzz or loyal fans, customers or clients.
Guess what? Being a “solopreneur” isn’t easy. If it were, everyone would do it. But you’re not everyone. You’re smart, driven and have an amazing idea. You’re going to drive this damn wagon, just as soon as you figure out where somebody hid the keys.
The Juicy Guide to Brand Building: Advice on How to Attract Loyal Fans and Amplify Your Message offers advice and practical steps for creating a brand from scratch that fans will adore. You know your expertise area backwards and forwards but you’ve probably got a ton of questions about marketing and branding. Little things you know would make people stand up and take notice of your brilliant idea or talent. If you’ve ever wished you could talk to a brand and marketing expert who has built a thriving business and helped many others do the same, this book is for you.
You’ll walk away armed with helpful advice on:
- what “branding” actually means
- how to clearly describe what you do
- how to differentiate in a crowded market
- how to create stunning content and blog posts to attract your audience
- how to decide on the right “hook”
- how to avoid common brand-building mistakes that many business owners make
- and more!
About the Juicy Guide Series
The Juicy Guide series is a more convenient version of asking an established entrepreneur to coffee. The best part? Witty and wise advice is doled out in delicious, bite-sized digital guides, perfect for busy people seeking a successful entrepreneurial lifestyle: those who crave freedom, independence and creativity by working for themselves. Whether you are launching a business, seeking to grow one to the next level, freelancing, starting a non-profit, marketing your art or marinating on your next big idea, these guides are chock full of insights you can use on your journey.
The Juicy Guides are just the shot in the arm you need to move forward with your business, brand or big idea. Right now.
Brand strategist, author, speaker and creator of Red Slice, a brand consultancy, Maria Ross serves as your virtual mentor, serving up her best content and advice from her years running her own business and helping others build theirs. Designed specifically for solo entrepreneurs, non-profit leaders, freelancers, and even creative business people launching their writing, art or message into the world, these guides are like a virtual coffee date with someone who's been there.
- Sales Rank: #2038685 in eBooks
- Published on: 2015-12-04
- Released on: 2015-12-04
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Get ready to amp up your efforts a bit with this one
By Kam A.
This is a great follow-up to Maria's "he Juicy Guide to Entrepreneurship: Advice on How to Energize your Brand and Squeeze More Soul Into Your Business," which I read shortly before starting this guide. After blogging for 5 years, I knew I needed to do more than "the usual" to continue growing my audience and connect with my current audience on different platforms. I like that this guide focused on making sure your brand is one piece before doing anything else...I don't feel like many bloggers/info-prenuers go beyond "work on your branding! That means pretty colors!" aspect of getting yourself set up, and Maria gives easy-to-digest information to get you started. In my opinion, this guide isn't for the brand-spanking new blogger who doesn't know what she wants to do beyond "start a blog" -- this is for the bloggers who have a specific goal in mind before they open up shop or for bloggers (like me!) who have been around for a little while and need a bit of a boost.
0 of 0 people found the following review helpful.
Super simple. Can't recommend highly enough
By Ms. C. A. Leonard
Another very clear and very juicy guide to expressing the unique you-ness of your brand. Maria provides a deceptively simple formula for defining and communicating the very essential essence of your brand so clearly that you can't fail to resonate with and engage your target market. We all know the theory - be unique and be consistent - but putting it into practise is so much harder. This handy guide shows you how to stop wanting to be everything to everyone, to build a brand that is an authentic representation of you, and to build a brand image so strong that it continues to pervade your business as it grows, and even when you move on. I use Maria's guides to help my clients decide who they really are and what they really want to achieve from their online marketing. Super simple. Can't recommend highly enough.
0 of 0 people found the following review helpful.
If you are looking for a clear book about how ...
By Ariane Leanza
If you are looking for a clear book about how to attract loyal fans. Get it!
It's worth the price. Maria shares her knowledge and "savoir-faire".
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