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アイデアを企業に売り込む際の特許戦略を元企業内弁理士の経験から紹介する。特許は投資、お金をかけずにライセンス収入を得る方法とは。
【はじめに】
アイデアを企業に売り込むにはどうしたら良いのでしょうか。
商工会議所や弁理士会の相談コーナーで相談を受けているとき、ときどきこのような相談を受けます。
かかとを短くして美脚，減量効果を狙ったダイエットスリッパや、電気洗濯機の糸くずフィルターなど、主婦のちょっとしたアイデアがヒット商品を生み、発明者は数億円のライセンス料を得たという話は有名ですね。
ちょっとしたアイデアがお金に繋がると人生楽しくなります。また、アイデアを考えることは脳の活性化にも繋がり、いつまでも若さを保つ秘訣にもなりそうです。
ところが、最初は希望に燃えてアイデアを考えた人も１～２回売り込みを経験すると、もう懲り懲りという話をよく聞きます。ライセンス収入を夢見て、労力や費用をかけて特許を取り、いざ売り込みを掛けたが思ったほど反応が無かった、というのが理由です。
確かに売り込みは簡単ではありません。しかし、多くの人が誤解をしていることがあります。的確にアドバイスできていないという専門家の責任もあるでしょう。
アイデアを売り込むにはそれなりのやり方があります。それを知ることによって、アイデアを考えることがとても楽しくなり、大変な売り込みも、もっと気楽にできるようになります。
■目次■
序章
１章 相談事例
１．Ａさんの相談
２．Ｂさんの相談
３．Ｃさんの相談
２章 売り込む側の心理と売り込まれる側の心理
１．売り込む側の心理
２．企業側の心理
３章 特許に関するさまざまな誤解
１．出願後直ちに売り込みに行ったところ、特許になってから話しを聞くと言われました。その真意は？
２．特許は独占権？ （特許があれば事業の独占的な実施は保証される？）
３．特許は、他社の事業実施を邪魔するもの（排他権）
４．売り込み先から、なかなか返事が来ない。（担当者はサボっている？）
５．アイデアがひらめいたらまず特許出願 （本当？）
６．ビジネスはまず市場調査が必要。（売り込みの場合の市場調査とは？）
４章 特許制度をうまく利用しよう
１．出願受理の条件
２．優先権制度
５章 アイデアの売り込みもビジネスの一つ
１．特許にかける費用は投資である。
２．売り込みビジネスフロー
付録
１．初恋ダイエットスリッパの特許は？
２．特許事務所を選ぶ上での注意点
３．無料で特許相談にのってくれる組織
・本書で紹介した売り込みビジネスのポイント一覧
【著者プロフィール】
星野裕司
1998年 弁理士登録、電機メーカにて、発・変電所の遠隔制御装置の開発を経て、知的財産部門にて新規事業のビジネスモデル特許創出活動、知財教育等に従事。現在、ユビランド知的財産綜合事務所所長（特許等の出願代理、知財コンサルタント）、主な著書：｢100万人の職務発明｣（2005年オーム社）、知的財産検定2級キーノート（2006年オーム社）、特許調査とパテントマップ作成の実務（2011年オーム社）（共著）等。
- Sales Rank: #3345216 in eBooks
- Published on: 2015-12-15
- Released on: 2015-12-15
- Format: Kindle eBook
Most helpful customer reviews
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Informative
By Ann Baquial
good book to read, only if you can understand Japanese
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